Episode 57

The X-Factor That Makes or Breaks Your Career Change

This episode of Career Clarity Unlocked is a little different—and totally exciting—because the tables have turned! Katie Momo is back, but this time she’s interviewing Theresa White to dive deep into the X-factor that can make or break your career change.

If you’ve been sending out application after application with no luck, or acing interviews but still not getting offers, this episode is for you. Theresa reveals the subtle signs that it’s time to revamp your personal brand and shares what it takes to tell a compelling story that truly resonates with employers.

Get ready for practical advice, real-life success stories, and a few “aha!” moments that could be the breakthrough you’ve been waiting for. Tune in for actionable strategies like using the CAR framework (Challenge, Action, Result) and optimizing your LinkedIn profile to help you stand out in a crowded job market. Trust us, you won’t want to miss it!

Timestamps:

  • (00:00) Welcome to Career Clarity Unlocked
  • (00:59) The Tables Turn: Katie Momo Interviews Theresa White
  • (03:00) Cracking the Code: The Key to Career Success
  • (04:46) Signs Your Personal Brand Needs a Refresh
  • (07:50) Crafting a Story Employers Can’t Resist
  • (09:47) Client Success Stories and Real-Life Transformations
  • (16:13) Communicating Your Unique Value Effectively
  • (25:24) Storytelling That Lands Job Offers
  • (32:52) Optimizing Your LinkedIn Profile for Impact
  • (34:46) Finding True Career Clarity
  • (37:52) Avoiding Personal Branding Pitfalls
  • (45:05) The Power of an External Perspective
  • (49:00) Actionable Next Steps for Career Transformation
  • (50:26) Wrap-Up and Final Insights

👉 Ready for career clarity in record time? Request a free consultation with me at www.careerclaritycoaching.com/consultation

Free resources to support your career clarity:

Impact-Driven Job Guide → https://www.careerbloomcoaching.com/Impact-Driven-Job-Guide

12 Days of Career Goals → https://www.careerbloomcoaching.com/12-Days-of-Career-Goals

Ultimate Transferable Skills Guide → https://www.careerbloomcoaching.com/the-ultimate-transferable-skills-guide

Free Career Change Masterclass → https://www.careerbloomcoaching.com/masterclass

Career coaching services:

Career Clarity Formula → https://www.careerbloomcoaching.com/career-clarity-formula

1:1 Deep Dive Coaching Session → https://www.careerbloomcoaching.com/1-1-deep-dive-coaching-session

Connect with Theresa White:

Connect with Kate Momo:

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#CareerClarity #CareerChange #PersonalBrand #CareerCoaching #Sparketype #PurposeDrivenCareer #CareerAdvice #CareerAlignment #LinkedIn

Transcript
Speaker: [:

On Career Clarity Unlocked, we're all about those light bulb moments. I'm talking to people who are still trying to figure out what they're meant to do, coaching them live to reach that magical, yes, this is it moment. And we'll also hear from those who've already found their dream careers and figure out exactly how they did it.

Whether you're looking for inspiration or actionable advice on finding a career you love, I've got you covered. Time to unlock some career clarity.

Speaker 4: Let's dive in.

ing into the podcast. We are [:

Speaker 3: Yay!

Speaker 2: Oh my gosh, I'm so excited. First of all, thank you for having me here. I am thrilled to be back on the podcast. And everybody, so we are doing a little change. Rue, like I said, so in case we don't know me, hello, I am Katie Momo. I am a longtime collaborator, friend, and someone whose life completely changed because of career coaching.

So I am really excited to be here. Sharing, you know, giving back to the career coaching community and you know, I might be able to, help speak to people who were in my phase where I was at and that is all going to come from Teresa. I'm so excited that she's going to be here sharing her genius.

career coach and the founder [:

Teresa, how do you even do this? I mean, I know how you do it because you're so, you have such a really clear process, but we'll get into that. Okay. So she has helped hundreds of women transition and out of purposeless and unfulfilling jobs, which I have been there and find meaningful, energizing, and inspiring work that aligns with who they are.

So Teresa, welcome to your own show. Thank you, Katie. Oh my God. I am so

Speaker: excited to have these tables turned. Dan. Um. Unpack all

ople are missing and this is [:

And we're like, why are we still here? Why are we still stuck and coming back to the same place? So tell us, please.

Speaker: And honestly, so many people are in that role and that position. And it's because we're never taught what it is. We think it might be our skills. Maybe we lack skills. Maybe we lack experience.

Maybe our resume isn't the best. Um, and all of those are important, but That really important ingredient is how you tell your story in the biggest mistake people make is that they think like just having a strong resume or the right experience or right skills will do the trick, but it doesn't if you're not clear on who you are, what you bring to the table, what your value is and how to communicate that effectively.

see that most people have a [:

And I'm so excited to be here today and share how we fix that and start landing those dream roles.

Speaker 2: Yeah. Cause I mean, back when I was in my career transition phase and trying to find, you know, who I was in the world, what I was supposed to be doing. No one talks about personal branding, no one talked about sharing your story.

It was totally like, Oh, here's how you answer the questions. This is how you do a resume. So yeah, you totally nailed it on the head. So I'd love to know, like, what are the signs that somebody needs to work on their personal brands? Like, how is this showing up in their job search to make them go like, Oh, this is what I'm missing here.

HR and recruiting and wasn't [:

I would submit an application, but send out many hundreds of applications, not landing any interviews, or maybe you are getting interviews, but then not landing offers and those two things usually happen. Not because you don't have the experience or the skills. It's because you don't know how to communicate them.

Speaker 2: That makes sense. Yeah. Like you are, you're getting attention with your, you know, your resume, everything's checking the boxes. So it's really coming down to like that last minute. Offer piece where it's like, who can present themselves best. Yeah,

Speaker: it needs to resonate with the employer. And even if you aren't checking all the boxes, like if you are making a career change and you might not have done that exact role in the past, uh, you might not check every single box.

nity. You need, just need to [:

ood enough If you're capable [:

That self doubt often stems from a lack of clarity around your brand, around who you are as a professional.

Speaker 2: Yeah, that absolutely makes sense. Especially when you are in that transition role, which I have done several times, like I am that classic, I have had completely separate careers and made the transition.

Successfully, but it, oh my gosh, you're so right. The confidence piece, you had to go in there and know how to, like you said, connect the dots. That is so important. And yeah, a lot of people that I see now that you say it, who are struggling. That is the part that they're, they're not able to see like how all the things thread together.

So thank you. That was so helpful. So what is that first step about effective personal branding that we can actually start doing?

ecially if we want to make a [:

I want to be known for What I want to be known for to land my ideal role.

Speaker 3: And

Speaker: the only way I can craft a message is that I know what my ideal role looks like. So it comes down to career clarity. You need to know what you want, because without knowing what you're trying to communicate, your message is going to be scattered and confusing.

And you first have to have that clarity so that messaging on your resume, on your LinkedIn. And. In conversation is consistent and targeted, and you're attracting the right opportunities.

Speaker 2: Okay, that's really smart. So in order to actually have your personal brand, ideally, you need that career clarity first, because otherwise you will be, you know, trying to craft a brand, but it's not going to be tailored to that particular position.

Is that right? Oh, absolutely. Yeah.

ing towards. If you know who [:

You're not effectively selling a product, or in this case, you're not effectively selling yourself.

Speaker 2: So good. Yeah. I love this distinction because I think it's easy to think like a personal brand is just about ourselves, but no, it's about aligning yourself to that position, so yeah, the clarity. comes in and then branding.

Okay, this is all making sense. I love it.

Speaker: Okay. I just worked as a client and it illustrates this so beautiful. Um, she was actually going through over a year. She was job searching and. Kind of in a situation where it was 10 years ago of like looking through job boards and be like, Oh, yeah, I think this is aligned with my past experience.

e this one I can do apply to [:

Speaker 2: Yeah, that's a long time.

Speaker: It is a long time. And so that's when she came to me. And within 20 minutes of talking to her and hearing the roles she's applying to, I could immediately tell the role she's applying to weren't aligned with who she is.

They were making sense because she's done operations in the past. Yeah. Going back into operations role makes sense, but I could tell in her energy that it wasn't exciting. It wasn't like What she would love to do. So then I started working with her and we did one coaching session where we really dove deep into the career clarity.

, she's like, Oh yes. I love [:

She's now working in that role for the last two months and she's making more money than she expected. She's in a role she loves more than she expected and she's happy. Oh my God. I'm

Speaker 2: so sorry, I feel like I'm going to cry for her. That is, that is the dream. That's the dream that for everyone who's been searching for their dream career.

This is it. This is what we want.

Speaker: Right. And it wasn't that she was doing everything wrong for the year she was shop searching. She was searching in the wrong direction. And that one pivot made all the difference.

Speaker 2: So what would be your advice then for somebody who's transitioning into new career or a new industry?

reer change, then it becomes [:

And when you think about a recruiter doing their job, right, they have the job description they're hiring for, and then they have a pile of resumes and they have to. Figure out which resume matches the job description I'm hiring for. And if you are making a career change, it's unlikely that this is an immediate like, Oh yeah, this is the perfect fit.

So that burden of creating that bridge for the employer, building that bridge is really on the career changer, on the potential employee or on the candidate of presenting the narrative, their story in a way that the recruiter sees, Yes, this is a match.

Yeah. It's like almost like, [:

Have you done that? It's like you serve it up to them on a silver platter and you're like, yeah, love it. You

Speaker: send it on a silver platter. So for example, one of my clients, um, she went from, when I started working with her, she was an operations manager.

And through the work with me, she became, um, a community engagement director and she actually made a pay increase. And this was insane for someone making a career change. She went from an annual salary of 95, 000 to 145, 000.

Speaker 2: That is an insane increase. Oh my gosh. Good for her. Like high five her. I'm so proud of her. You're welcome.

in community engagement. But [:

Then I became a communications manager. Um, I moved into operations management at a nonprofit and now I want to be a community engagement director. I don't know. She might be a great person. I don't know if I will hire her off of that introduction. Yeah. But when we tap into personal branding, once you're clear what role you want.

So in her case, it was the community engagement director role. Then you can be like, okay, that role that I'm targeting, what's the problem I'll be solving in that role. And in her case, it was like, okay, the problem that I want to be solving is to foster meaningful relationships Transcribed between an organization and its community to enhance participation, collaboration and support.

u want to solve. Now you can [:

And she tells the story of how she did exactly that in all these different roles that she had in the past. I

Speaker 2: love that. Yeah. 'cause then it's like she can replicate it again if she did it all those other places, it's like, of course you can do it here. Like a no brainer. You've done this a million times.

Exactly.

Speaker: And even though she didn't have that title of Community Engagement director, she did build meaningful relationship between organizations and community as an event planner when she was, um, in operation. She did that. She did that in all her past troubles. Um, and leaning into that piece. Is what made all the difference in her job search.

Yeah, that's incredible. And [:

Speaker: Yeah. And that's, it's, um, that's a really important piece because You don't just want to focus on the most obvious skills.

So obviously, when we go back to the example that we just talked about, she wants to be known for having really strong relationship building skills. She wants to be known for being a great communicator with outreach expertise. She wants to be known for leadership and program development. But beyond that, what sets her apart from others?

ngth, on what makes you come [:

Speaker 2: So it's like, you're able to like wrap it up with a bow. You're like exactly all of these pieces together. It's like the. The more like traditional stuff, I guess you would say the things that like, you're like, yeah, of course it has to be in a resume or of course that's what they're looking for in a job.

But then also pair it with the things that are unique to you that like not everyone might be as excited about creating relationships like that. Right. So it's like, that is that special skill, that like X factor that you bring into it, that kind of sets you apart and makes you uncompetable. 100 percent

Speaker: uncompetable.

Yes. That was, that was. What she was in her case,

at that offer, you're like, [:

Speaker: didn't just go in there and say, I have a pattern of success and fostering meaningful relationships between organizations and this community, but then the. Bow that she wrapped around that was like, okay, what I do different than others. So what makes me unique is one, my leadership skills, because I have a, she had a really holistic approach to leadership.

It wasn't just about leading a team. It was really nurturing those relationships. Oh, that's beautiful. And then the second part was the strategic partnerships. And it wasn't just a transactional partnership. It was longevity and mutual benefits. And she really excelled in that building community and crafting solutions that Don't just benefit one person today, but really align with the entire vision and real with the real impact that they want to make.

emely efficient. So she was, [:

Like I'm just not as great at this, but this is how I do it in a very unique way.

Speaker 2: Okay. Like listening to this, I'm like, she's only making 145 K She is amazing. Oh my gosh. Yeah. Those three points just like poof, like really brought it together. And yeah, so amazing when you're able to like identify those things.

hing. Because it's just like [:

Speaker: And that was her. When she came to me, she said, I'm just an operations manager. I have no accomplishment. I'm not special. I just do my job.

Speaker 2: Okay. Yeah. Now I don't feel so bad that I felt that same way listening to her say that and seeing everything that she's done. So we probably all feel this.

Speaker: And I would say 90 or 90 percent of my clients come to me that way.

Some more, some less, but. Like, I don't know, I don't have any really huge accomplishments. I didn't make a billion dollar in this one action that I did for my last company. Like, no, I just do my job. That's such a, I just do my job. Yeah. That's what, especially, and I see it in women even more so that we're not taught to recognize our accomplishment and really make ourselves shine.

our job and we do it really [:

Okay. So, When we use the word trust, that's when we minimize everything we've done. Yes. So imagine if you hear someone saying, I just created a training guide for new hires. So I just called the client back and they said, go ahead. Or I just managed an acquisition. Like no big deal. Yeah. No big deal. You're downplaying everything that comes after the word trust, because you feel like it's just part of your job and you don't see how significant it is.

nt into that training guide. [:

Speaker: you remove that word, just it like changes so much.

So instead of saying, well, I just created a training guide for new hires. You say, I created a training guide for new hires. Huge difference, right? Huge difference.

Speaker 2: And so basically we have to phrase things like a man, you got it.

Speaker: I had a client and she called this, you've got to chosh it, you know, chosh is the male name.

I love

Speaker 2: that. Oh my God. You gotta chosh it. Just be, be Josh, channel your inner Josh,

ot a valid accomplishment or [:

The best question to ask yourself is, What would have happened if you didn't do that?

Speaker 2: Yes. Oh my gosh. That just makes me think of like all the things I've done in my past careers that like, yeah, if you're like, Oh, I just did this. Like, no, things would have fallen apart.

Speaker: Exactly. And the one example I just gave my client who said, I just, um, I just mentioned acquisition, she actually managed a multi billion dollar merger.

Oh my gosh. Now we're laughing about it, but really like she is as overachievers. We are so good at minimizing our accomplishment. Then even if we lead, or if you're the project manager of a multi billion dollar merger, we feel like. No big deal. Just doing our job. But the moment I asked her, so what would have happened if you didn't do that?

very single step of the way, [:

Nothing would have happened.

Speaker 2: Yeah, they would have lost billions of

Speaker: dollars. Like that's huge. Yes. Huge. Huge. And the moment she realized that she, her confidence really went from down here to way up in the sky. And she was like, Oh my God, this is, my work is actually valuable. And it was beautiful to see how her self worth increased through that realization of that.

Yes. What I do is valuable. And now the next step is then to communicate it to employers. I love that. I love

make such a difference. Oh, [:

Like you were saying to the employers, like what, how do we take it to that next step?

Speaker: And storytelling is so important. Um, and I think Katie, you coming from marketing background, you probably can speak to that as well. It's when we tell them someone just the benefits or the facts of like, I'm good at leadership.

I'm good at building relationships. I'm good at. A, B, and C. It's not very memorable. They're not going to go back and be like, Oh yeah, I remember her. She's so good at leadership. No. And I think coming

Speaker 2: into those roles, they're all probably saying like, you know, the, the key words as well. They're saying leadership or like whatever.

So yeah, it just sort of falls on deaf ears , after a certain point. Right. And

member are stories. And then [:

You want to tell a story and the stories that really resonate is when people can see you. See in their head, doing you, doing the thing. Um, and a really great framework that I love using is the CAR framework. So CAR stands for challenge, action, result. So C A R, challenge, action, result. Um, because, and I see this with a lot of clients too.

A lot of people are really great at talking about the challenge and the actions they took, but they forget to tell us what the result was.

Speaker 2: Oh, and that's what matters. That's what matters. Yeah. It's like, what, what's the, we want the end of the story. How did you create the chat, the change? Like what, what, you know, what happened after the merger and like all of these things.

Yeah, exactly. And [:

Speaker: Don't tell, when you talk about yourself, don't say, well, in general, I'm so good at leading my team. So every time there's a problem, I do have, uh, we do have a brainstorming session and we do A, B, and C. That in general doesn't stick. So it's much better to pick one specific incidents where you did this.

Okay. Last year, we had a specific challenge with this client, and this is what the challenge was. And these were the specific actions I took. We brought the team together, we did have a strategy session, and then we did A, B, and C, and this were the results. Now, they can picture you doing it, and they're like, Can you please come and do the same for me?

Speaker 2: Yeah, please. Like, can you start tomorrow? Yes, exactly. Are you free right now?

e just having a coffee chat, [:

Speaker 2: My husband totally used the storytelling technique to win his dream job.

And it, it, there was like, it was the question, like a time that you went above and beyond, and he was working with a celebrity. And he had gone, the celebrity had gone for dinner and then they called him and they were like, oh my gosh, we left a teddy bear there. Can you bring us the teddy bear? And this teddy bear was like for charity.

There was a celebrity going around, like taking pictures with him and the teddy bear everywhere. So he was like, no, we need the teddy bear. So like, The day was done, but he went to go bring the teddy bear to the celebrity and the celebrity was like, so, so thrilled and like that clinched the deal. It was like, okay, this guy is going above and beyond.

Speaker: And Katie, I can guarantee you that three years from now, I'm going to be remembering your story about the teddy bear or your husband's story about the teddy bear.

: Oh, yeah. [:

People would see him and be like, teddy bear. Yes, you're the guy with the teddy bear story. Yeah,

Speaker: exactly. And you need that because after all the interviews, the hiring team meets in a room and they discuss, and if all these candidates just blend together. Then there's going to be your husband with the teddy bear story.

It's like, man, you remember that one guy with the teddy bear? Oh yeah. He was great. Right. Oh yeah. He, he said he also told the story and do you remember his accomplishment? Now they're talking about you.

Speaker 2: That's it. Right. So we've lived it. Like this works. I promise you. Yes. 100%.

Speaker: And the biggest, most common questions I hear from clients when we talk about how we tell our accomplishments is that we ideally want to quantify them.

ke my accomplishments aren't [:

So there's always a way to quantify things. If you think them through, obviously some are easier. If there's revenue or sales that you increased or money that you saved. Easy, but then maybe there was just a budget for the project and you completed something within the budget. There's a number right there.

f like, no, there were seven [:

Speaker 2: Yeah. I mean, if you can herd cats like that, you can handle anything.

Speaker: Or how many users use the end product that you worked on or the project, how many people benefited from the project? Was there any increase in efficiencies, any feedback, customer service scores, the productivity increase? All of those can be quantifiable and make your accomplishments even better and stand out more.

Speaker 2: Yeah, it makes it gives it like meat on the bone, you know, when you've got some sort of like facts that you can like come down to and like drill down and be like, we saved this amount of time or, you know, there's so many, so many aspects that , you can use, which I love that you've covered so many of them that are important.

Not just the money type or the money related one.

photo shoots because I took [:

Like how much money would we have lost if. So, um, there are so many ways to bring in numbers that make your stories shine even more. Oh, you're so good at this.

Speaker 2: So amazing. Where were you back in the day, Teresa? I had, I had a good career coach, but like, oh my gosh, nothing like you. You were just next level.

Thank you. Thank you. So. Now that we know all of this, how can somebody effectively communicate their personal brand on their LinkedIn profile? Cause I think that's where sort of like a lot of people mentally start with this since like a lot of us are, you know, who've been looking for jobs, have looked on LinkedIn and it feels like we need to actually, actually have our profile, you know, looking spiffy before we go start applying for things.

. I'm so glad that you asked [:

It's like, it feels so impersonal, right? Like my resume and I'm hoping they're going to hire me. So much more than this, right? Like this is not all of me. Like, can I just talk to you? And to me, that's what a LinkedIn profile is. It's this blank canvas, right? When you first open the LinkedIn profile, it's a blank canvas.

And you get to bring that to life and you can tell your story and what you want to be known for. I love

Speaker 2: that. It's like the extension of like the things that were missed. In the resume where it's like, you can continue on. And

ant to craft a really strong [:

It's a great place to start with your LinkedIn profile because it is, you can write anything you want in your about section, which is amazing. Yeah. And you can really tell who you are and what you want to be known for. And then. Everything else can follow from there. Once you wrote that personal brand story, once you can talk about it in conversation, you can share it in an interview, you can put it on your resume and all of that, and.

The way really it walks through them. What we've talked about so far is career clarity. What is it? Where do I want to go without that? We can't even get started.

Speaker 2: Yeah.

Speaker: So where do I want to go in? What's that problem that I want to solve? Okay. Now I know the problem I want to solve. And then from there you'd be like, okay, what are that pattern of success?

What were all the times in my past when I've done that?

Speaker 2: It's a really good question. Yeah. I

eaker: love that. And that's [:

And here are all the times I've done this. That's fantastic. So again, what we, what I shared in the beginning is I'm not going to put on my LinkedIn profile that I had this beautiful example here written out here. I'm not going to put on my, um, about section. Well, I was a corporate event planner. I went to a corporate communications manager, to a partnership development lead.

And now I want to be a communication engagement director. The only reason about section would be like, yeah, good luck finding that role. Yeah, totally. But going back to saying, I excel at fostering meaningful relationships between an organization in this community. And here are all these times I've done that successfully.

is, again, about six months. [:

Speaker 2: Yeah, that makes so much sense. I love the way that you laid out how to do an about section because it is overwhelming to crack open LinkedIn and have that blank page fear.

I deal with people who are facing that all the time. And now You have like a good framework to use to go back and update your LinkedIn profile. As long as you first have career clarity. You

Speaker: gotta be really clear. If you don't know, I mean, right. Again, back to that. If you don't know what, where you want to go, it's going to be scattered.

Speaker 2: Yeah, it's like getting in your car and being like, where am I going to go?

Speaker: Right. You know,

Speaker 2: you've got to know the destination.

Speaker: Yeah. I use this example all the time. If you're planning a road trip and you want to drive from A to B, you have no clue where B is. How long is it going to take you to get there?

're going. Yeah, totally. So [:

Speaker 2: Exactly. Yeah. And you can always reroute, right? Google

Speaker: Maps rerouting. And then once you reach B, you're like, Oh my God, there's point C next. I want to go to C. And then you continue mapping out your route and going there. But again, you always need to know where you're going.

Speaker 2: Absolutely. Yeah. I'm glad that we cleared that up because yeah, got to know the order in which to do things.

Speaker: want to share one brief example of how impactful it is to have a really solid about section.

iness. She did this. And she [:

What role she should probably apply to because she could do pretty much anything. Yeah. And seriously, we, I worked with her one session. We got crystal clear about the role she wants to target. We figured out what she's so good at, what makes her come alive. And it was really that sales aspect. And it was so clear that she's meant to be an account manager.

And. We updated after that one session, we updated her LinkedIn profile together. Within two weeks, she had three recruiters reach out to her and one turned into her now job, not single application sent in that job search.

Speaker 2: Oh my gosh, that is amazing. I mean, I guess recruiters as you, I mean, what LinkedIn all the time trying to find people, right?

ou like, you know, So if you [:

Speaker: Exactly. I mean, obviously you also want to keyword optimize it and they are some of that that comes in too. So recruiters can actually find your profile, but then once they land on your profile, you want to be crystal clear what you want to do and why you're the best person to do it.

And that's where you have recruiters reaching out to you.

Speaker 2: And I guess you probably want to make sure that you do it right the first time, because you don't want to like burn a bridge either. If you don't have the right profile, like if you get it close, but not quite, it's like, you want to make sure that you get it.

And then so that way you're speaking to the right people. So that way when they see it, they're like, Oh yeah, her, I saw her before. Yeah. She was 100 percent yes. Keep her

lient's profiles and they're [:

I just need to talk to her and see if there's a way we can get her into our company.

Speaker 2: Amazing. Yeah. I do know people who've had, who've had that happen where they're like, there's no open role, but like, we see the opportunity with you and we don't want to give you up. There's only one of you. Right. Like, no, I'm not going to let her go.

Speaker: She's mine. Yeah, exactly. And they created roles, which is incredible. It happens that they actually open roles for people. Yeah,

Speaker 2: I love it. So is this a good time to talk about the mistakes? Cause I feel like that's a, we know all so much stuff now, but it's probably really easy to get off track as well.

Totally.

ey're , sending out hundreds [:

It is that lack of career clarity And it is hard that piece is difficult. But if you skip over the career clarity piece and then you have to skip over the personal branding too because you can't brand yourself without knowing who you're branding yourself for and you go straight into Applying online.

It does not work. I know it from my own experience. Like I've sent out hundreds of applications. I, I'm proof that it does not work.

Speaker 2: Yeah. And you probably talk to people even in your recruiting career that have done the exact same thing. And your clients. Yeah. You've seen people do it hundreds and hundreds of times now.

Yes.

f included, this career just [:

And after college, I then, um, somehow ended up doing internship there. And then they hired me there, or, um, I sent out a hundred applications. This one was the one that sold. stuck and they hired me. , but you're not in the driver's seat of like, okay, this is , what I want for my career. And this is where I'm driving this car.

You're just letting that happen to you.

Speaker 2: I mean, I've heard so many people say, I just sort of fell into it.

Speaker: Exactly. I just sort of fell into it. And that is normal. That's the majority. But at some point in our career, if we fell into it and we aren't happy, Satisfied, fulfilled. feel like we're really doing the work we're meant to do, then you really only have two options.

t let this happen to you and [:

You're going to get clear about what it is that you really want to do. Then you craft a personal brand, a really strong personal brand that positions you as the ideal candidate. And then you finally get into a role that is really aligned with who you are, where you get to tap into your full potential.

You're excited to wake up on monday morning, and you feel meaningful, purposeful in the work you do, and you're valued for the things that you do best.

Speaker 2: And that, I mean, as someone who's been in both, Cases who had, who just sort of bumped along and then said, like, I'm going to find what I want to do and like really, you know, get into the driver's seat.

aid, I can say option two is [:

Speaker: Exactly. And the thing that I really can understand is that no one teaches us how to do option two. No, absolutely not! And it's hard. It's not easy, but it's doable.

Speaker 2: That's the thing. It's like, it kind of goes against what a lot of everything that we feel we should do and everything that we've been taught, like you said, no one has taught us. So yeah, it's, it's not, it doesn't feel normal, but it is right. Yeah. So why do most people struggle with gaining career clarity and personal branding?

d it's not as like clear cut [:

It's so hard to see it in ourselves. So this is just who we are. So it's really, it's, it's normal. It's really normal that most people are blind to their own abilities. And maybe it's because it's part of what they do or who they are. And digging that out, out of yourself is super hard. So difficult. It is so hard.

It's like really like you have to kind of dig for it. And if it's, it's much easier to dig in someone else than in yourself.

Speaker 2: Oh, 100 percent as someone who digs other people all the time. Like I can do it for them. I can't do it for myself. Incredible for other people. I can't do it for me. No, I can't.

Speaker: Yeah.

o do for us. Job that we are [:

Speaker 2: Absolutely. Yeah. It's so intertwined that it's really hard to untangle it all and go like, Oh, okay. This is separate from that. Yeah, exactly.

Speaker: And then also there's a million things. I mean, you could do, and I say that, um, not. Seeing something negative about any other career coach, but what I've had, and I see so many times is people spend like, Oh, I find my values.

ll you how many clients come [:

My process is so different. I'm very efficient. I'm not spending months, weeks talking about what all your values and motivations are because that doesn't get us into the next role. We're gonna uncover what we really need to uncover. What makes you come alive? What are your skills, strengths? Very streamlined.

And then we need to translate into what does this actually look like now in a job? Totally. Um, I see that's where so many people struggle with that translation. And so there's the two big pieces that are really difficult. One, at first, that digging deep and figuring out all these pieces, and then translating into what actually does that look like.

ded. It's really invaluable. [:

Speaker 2: Oh yeah. As someone who's been there, I can say it. Yeah. You, we're too close to ourselves. You need that, that fresh set of eyes, especially people with eyes who are experienced are looking for these things.

Speaker: Exactly. So if you work with a career coach who is really skilled in figuring quickly out what is it that you do so well, what makes you come alive, how do we position you for that? How does this translate into careers? It makes a huge difference.

Speaker 2: Is there any way that, what, what would be the next step from here then? Like what, now that we know it would be great to have that outside perspective, what would be their next step?

Speaker: So I do offer a 30 minute free career clarity call. So we're getting together on a call for 30 minutes and we're discovering what's really important to you in career, in your career.

s that. keep you stuck where [:

And again, it's free. It's free. I do offer a free 30 minute call.

Speaker 2: And like, I know that we, I, I work for you all the time. They were totally stuck with their own roadblocks and it's the blind spots because we can't see them. We don't know what's getting in our way. So having someone else, like having that sounding board where someone can be like, Oh, this, that, and the other thing and boosting your confidence.

Like. As someone who has changed careers multiple times. Yeah. Confidence is, it's so underrated. I'm really glad that you brought it up. So Teresa, are you going to have the link somewhere here? Like that people can, okay, great. Cause yes, this would be so helpful for so many people. This has been so amazing.

I have learned so much, [:

in a podcast. It was incredible. Thank you, Katie, for all the amazing questions. This has been just such a pleasure. So I guess that's a wrap. Thank you so much for our conversation today. I really hope that you got the clarity on the X Factor that can help you stand out and make all the difference in your career change.

fast track your career, your [:

So thank you so much for tuning in everybody. I hope that I will be listening next time and you will be listening next time too.

Speaker: Thank you again, Katie. This is amazing to have you here and interview me and turn the tables today.

Speaker 2: I loved it. Thank you so much for having me. I just, I love talking to you and oh my gosh, I'm just like, I am so full.

My heart is so full. I've learned so much.

Speaker: Thank you, Katie. That means the world. And that's a wrap for today's episode of Career Clarity Unlocked. If you're feeling stuck in that what's next spiral and are ready to finally break free. Let's chat. You can book your free career clarity call where we'll uncover what's really important to you.

ng. com. And before you head [:

It really helps us reach more amazing listeners like you. And don't forget to share this episode with a friend or on social media. Your support truly means the world. Thanks for hanging out with me and I'll see you next time.

About the Podcast

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Career Clarity Unlocked
Career Guidance, Job Search Strategy, and Career Change Advice

About your host

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Theresa White

Career Clarity Expert, 5x certified career coach, and the only coach who guarantees you career clarity in just 30 days.
Known for my empathetic yet practical approach, I deliver immediate clarity to career goals. Clients consistently call my sessions “epiphanies” and an “answer to questions they’d been asking for years.”